The primary reason: they offer access to apps Apple can’t individually review. Nvidia’s GeForce Now service is also similarly Android-only when it comes to phones, even though that platform technically lets you access titles you already own.īut Apple has finally come out and said, in a statement to Business Insider, that these kinds of cloud services are in violation of App Store guidelines and cannot, in their current forms, ever exist on iOS. It seemed even more likely that xCloud’s fate on iOS was sealed yesterday when Microsoft cut off iOS testing for its xCloud app well ahead of its September 15th launch date on Android. We already knew that there was some issue, likely App Store-related, as to why Stadia wasn’t available for Apple devices and why Microsoft’s service would likely face a similar fate. And now we know exactly why: Apple won’t allow those products, because of strict App Store guidelines that make cloud services like xCloud and its competitor, Google Stadia, effectively impossible to operate on the iPhone.

Cloud gaming is shaping up to have a big moment on mobile starting next month with the launch of Microsoft’s xCloud service, but iOS users are getting left out.

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